Blogging – The New ‘Heart’ Of The Web
Why Is Blogging So Effective?
If there is one single phenomena that could best be said to represent the idea
behind Web 2.0, it is blogging.A blog is simply a website that will usually ‘provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs, web pages, and other media related to its topic. The ability for readers to leave comments in an interactive format is an important part of many blogs.’ccording to Wikipedia.
Whilst blogs first came into being as online personal diaries, the ones that we are going to concentrate on in this book are those that are used for business of the type that are in fact now the vast majority. Blogs have many attractions, the main one being their simplicity. Anyone who has the basic ability to use two fingers on a keyboard can begin to create their own blog, and, if you don’t believe me, would the fact that my Five year old Son has just started her first blog help prove it?They can also be updated as often as you like, and many people do update their blogs two or three times a day. This means that there is a constant stream of fresh new content available on blog sites, which is the reason that blogs are fast becoming the favorite sites of themajor search engines, especially Google, itself the #1 search engine. There is no need to know anything whatsoever about website creation or scripting language to create a blog.No matter which blogging ‘platform’ (system) you use, it is always a simple question of following a very small handful of simple instructions, and you are good to go and, as the Wikipedia definitions suggest, a core function of blog sites is that they
invite reader input and feedback in the form of comments.What a good blog site therefore does is start a ‘conversation’ between the blog site owner and his/her readership. It has an inherent ability to begin building a relationship centered around a common area of interest, as expressed in the subject matter of the blog itself. So, in simple terms, if for example you are an avid mountain climber, and start a blog and invite potential new customers to have a look inside your organization too, beforethey decide whether or not they want to work with you.Of course, the limitation of using a blog for a real world business selling tangible physical products is that no blog or website can actually deliver the product for you.However, in situation two, where you are using a blog to promote an online or Internet marketing business, even that can be achieved through your blog site to acertain extent. Leave your thoughts in the comment section.
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Author
Abbasali R Chinoy
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