How SEO wil change in 2021

 

 How SEO will change in 2021

Google has over3000 algorithm changes that they release each and every single year. That's a lot of algorithm changes. You already know SEO changes so frequently because of the number of algorithm changes that Google does. 

Now rest assure, most of them are small/micro but the larger ones can have a Huge shift in your rankings. So how do you prepare for it in 2021? What else is going to change in 2021? 

Hey, everyone. I'm Abbasali R Chinoy and today I'm going to talk to you about  how SEO will change in 2021 and what you need to do about it, before we get started do not forget to leave a comment and follow  this blog.e I've been doing SEO for a very, very long time. When I first started doing SEO, it was literally just as simple as adding keywords to your title tag or within the text of your content. And you could rank on page one. Seriously. That's how easy it was. And it was that way for a few years. And then eventually you would need to do things like on page SEO, and then  you would need to do things like build links, bu tit was stil really simple. 

These days, there really isn't a Holy grail of SEO. And although some people are claiming SEO is dead far from it. It isn't, I'm living proof that it still works. All our customers are as well but that doesn't mean SEO is not changing. And there's a few things that you need to know and be prepared for in 2021. The first thing you need to get used to and this is the first trend is that your rankings are going to Seesaw. 

Even though Google releases a lot of ranking changes each and every single year, the thing you need to know is when they release the major changes, your rankings will either go up or down. Sometimes they stay the same, but a lot of times you will be seeing them go up or down. If you do the right thing(s), it doesn't mean that your rankings are always going to go up into the right. Sometimes they still go down. 

But if you continually put the user first and you're doing all the right SEO stuff, typically, if you fast forward a year from that day, your rankings will be up. Your traffic should be up as well, but you need to get used to them seesawing and be okay with that. That is going to be the new normal. 

Trend number two, positioning will be more important than ever and that first spot is going to be the Holy Grail in which that's what you need to shoot for and aim for. It's going to be really hard to get there. It's not going to be thatif you build more links in your competitor thatit's going to shoot you up to number one. Things like user metrics are going to matter. 

But the reason I say position one will be more valuable than ever and this is what we all are trying to aim for . with Google constantly making new changes, such as being able to get mortgage rates whenever you search or the weather, all these types of changes or even potentially being able to purchase tickets when you search, right, for travel, all these things can affect your revenue. 

So if you rank lower and lower on page one, what you'll find is you'll get less clicks. And most people say, "Hey, I want to be in the top 10 spots because if I'm in the top10 spots, I'm on page one." For a lot of queries out there, there's not 10 spots on page one. There's no such thing as every page one listing of Google has 10 organic listings. 

That has changed. For some queries we're seeing, only seven ,eight or nine queries on listings, right? So you want to take that top spot because they're putting in other stuff that decreases traffic. Now it doesn't mean SEO is dead. 

There's still more and more people coming online, more people using Google,more people searching, so you can still do well if you're in position two or three or even on page one. But number one has  huge difference from being on number two, number three or number four even if it's still on page one.

 Trend number three, user experience is now SEO. Google has something called pay to have experience which you know, they're rolling out on mobile devices and more people are using these mobile devices  than desktop computers.

 So if you want to do really well, you need to optimize for mobile. And I'm not just talking about paid speed or your links, can people read your site on mobile or is it loading fast?

 I'm talking about the overall experience. How's your mobile experience compared to other users? Are they finding what they're looking for right away versus the competition? Are they able to scroll quickly and understand the product that you're selling or consume your blog content on a mobile device versus having to go to a desktop computer to consume your content? Heck I don't even care if you're in B2B, your content needs to be consumable on a mobile device. And that's super, super important. If you don't optimize for experience, you're going to lose in the long run. 

Trend number four, the riches are going to be in the niches more than ever, especially with SEO. And here's why. If you look at about.com,big company big brand, but yet that business was floundering. They weren't doing well. And then eventually they ended up breaking into a handful of sites and then they even broke it into more sites.

 The reason they broke it into a handful of sites is they started focusing on niches. They deleted the majority of their content. I'm talking about hundredsand thousands of pages of content. When they focus on niche-related sites, not only did their traffic go up, their revenue also went up. 

You need to focus on building niche sites. It's not about building a Wikipedia type site. If you want to do that, that's great but because there's over abillion blogs and a ton of sites and a ton of competition,they want to rank authority sites more than ever and it typically, from what we're seeing is people who focus on one niche tend to be better, well versed around that niche, not always the case, but in many cases. 

They tend to be more of a"authority." So in the long run, they end up ranking better Because they go more in depth on each and every single one of those topics. 

Trend number five, content length won't matter as much. I've given in this example so many times, if you want to rank, you need over 2000 words and I get that. Yes, content can help you and for many queries, the pages that rank at the top have over 2000 words, but it doesn't mean you need to create 2000 word articles. If you want to rank for how to tie a tie, do you really think someone wants to read a 2000 word article versus seeing an animated gif teaching them how to tie a tie or a video. Get to the point with your content. And when Google started releasing things around user experience within their algorithm, things like content length became less important because they know if a user just bounces away, even if you have 2,500 words, they know it's not that valuable and your rankings are going to go down. So don't obsess about word count or keyword density, obsess about the quality of your content and are you getting the user what they're looking for as quick as possible. 

Trend number six, you won't have to build as many backings. With things like user metrics that are really kicking into high gear, we're seeing it that if you build too many links too fast, it actually takes you longer to rank and can hurt your rankings. So it's better off just releasing your content, not building links and letting it happen organically. And then over time, sure do the manual outreach, but let your content sit there for three to four months before you even startthat manual outreach. And when you do that, we're seeing that the rankings areclimbing up faster and higher than if you were buildingtons and tons of links from day one. It's just not as organic. And I'm not saying you're buying links. You should never buy links. You should never try to break their policies or at least Google's policies.

 More so, what you need to do is just be slow and patient. Taking that slow and patient route, funny enough, is getting people rankings faster than if they're taking impatient quick route of building links right away. 

Trend number seven,branding won't be enough. Remember about.com? Everyone knows about about.com, popular site, but yet when they had that big brand, they weren't ranking for everything. Why? Because Google really wants people to be an authority within the space. So building a brand and following the rule of seven where people interact and see with your brand seven times, yes that can help boost your rankings, but it's not enough. 

You need to be a authority within your niche. So make sure you go and focus on being the end all, be all expert within whatever niche you're in. Now here's a bonus trend for you. We're seeing that businesses are going to have to start thinking about global SEO from day one. SEO is no longer a hey I'm in the United States or I'm in the UK or I'm in Brazil or India and I'm doing business. 

It's hey, I'm doing business and I want anyone in the world to purchase from me. So from day one, you need to start thinking about global SEO as your strategy instead of just SEO within your region. And you're going to have to look at things like translations and especially updating and repurposing your content in all of these regions as well. And as you can see from the survey data that we did with all our customers, translations is causing the biggest boost in traffi. United States makes up roughly 20%. The rest of the worldmakes up 80 plus percent of my traffic. Now, if you have any questions about the future of SEO or what's happening,leave a comment below. I'll answer it. If you enjoy this video,like it, share it, subscribe to the channel,tell people about it. Thank you for watching.