What is Web 2.0?

What is Web 2.0

The phrase Web 2.0 was originally coined over  three or so years ago and, unless you have been living on a far off planet or in a cave, no doubt you will have heard it.Perhaps you might have wondered what it is all about, or indeed, whether Web 2.0

actually exists at all?

It may seem a little strange to be asking whether something that people have been talking about for  over three years exists or not, but the reason is that there is no easy-topin-down definition of what Web 2.0 actually is.Indeed, a measure of just how difficult it is to define Web 2.0 is that it is far easier.to tie down what it is not! For example, it is not a particular type of website, although some sites (especially internet marketing product sales pages produced over the last couple of years) are becoming recognizable as Web 2.0 ‘style’ sites.More and more of these sites are moving away from strong, garish colors in sales page backgrounds and reverting to plain white or grey backgrounds.Whilst these are not Web 2.0 sites – there is no such ting – nevertheless, simplicityand plainness in site design is making a big comeback!The fact is that, if there is only one factor that can be said to represent Web 2.0, itcan be summed up as interactivity.

Web 2.0 is all about the idea that people should have some kind of input to the sitesthat they are viewing, again perhaps best described by comparison with the ‘old’style of websites back when we had what might be called Web 1.0.Those old style sites tended to be static - you read them and then moved on. 

There was no requirement for you to do anything other than read and accept the information that the site gave you. The essence of Web 2.0 is that sites that you are viewing will invite you to dosomething.

So, maybe when you go to a commercial website for a big international company, the site asks you to leave comments of perhaps take a quick survey?They are asking you for feedback of some kind, whether it is on the story that youhave just read, or about the site itself. They are asking you to interact with them. Alternatively, Web 2.0 sites can be community sites where users join and then havethe ability to create their own individuals pages or ‘spaces’ within the community.Then they have the opportunity of inviting their friends to join too.

It can also be of sites that allow viewers to post pictures, videos, sound bites,comments and questions. Web 2.0 is also about blogs where info and feedback can be added to the sites.So, does Web 2.0 actually exist?The answer is, who the heck knows or cares?

What clearly does exist is a movement to greater interactivity between sites and their viewers on the web. If that is Web 2.0 or nor is really pretty irrelevant as far as I can see!However, the problem that I see with Web 2.0 is that a lot of folks far wiser andmore knowledgeable than me are telling us that it is an Internet ‘revolution’.

And, like all ‘revolutions’ the tendency has been to throw away everything from theold pre-revolution days, whether good or bad. So it is that many of the things that worked well but that unfortunately representedWeb 1.0 have been forgotten or swept under the carpet in the seemingly headlong rush to unquestioningly adopt everything that is Web 2.0.Maybe this makes me sound like a Luddite or something, but one of my objectives in this blog is to show that, alongside all the modern Web 2.0 ‘stuff’, it is still an idea to turn the clock back a little, to show how some aspects of what I am calling the Web 1.0 era still work, and work well.

In particular, I believe that a lot of very valid traffic generations techniques thatworked back before Web 2.0 came along can still work pretty well today, especiallywhen combined with some techniques and ideas that are usually categorized asrepresenting Web 2.0.

So, in a nutshell, this book is all combining the best of the old and the new, taking what worked before and what is working now in terms of driving traffic to your site, and putting them together into one cohesive plan.It is also going to attempt to look into the future too, where the market is going to,because some pointers to the future development of online business and site traffic are already becoming fairly clear.

So, does Web 2.0 actually exist, or is it just a trendy phrase that was invented by a superb marketing specialist? In my opinion, I would say that the true answer to that is, a bit of both!I think that the reason that the phrase caught on is that it captures the imagination,and sounds fresh and exciting.

I also think it undeniable that interactivity is a feature of the net in a way that itcertainly wasn’t three years ago.But, just because something is fresh and new does not automatically mean that stay tuned for more follow like and share to spread the word it helps thank you

Enable GingerCannot connect to Ginger Check your internet connection
or reload the browserDisable in this text fieldEditEdit in GingerEdit in Ginger×