what does a digital marketer do

Over 3.4 billion people used the internet globally in 2016, according to Our World In Data. It is hardly unexpected that these numbers have increased since then given the drop in internet costs despite the slow but steady increase in speed. As a result, businesses and corporations are no longer restricted to using print media and billboards in their marketing campaigns. Digital marketing is the new black in the marketing industry.

So let's get going. If you want to learn more about digital marketing, whether you want to work for a digital marketing firm or on your own as a freelancer, or if you want to hire digital marketers or digital marketing agencies for your company or you are just interested in it, read on.

what does a digital marketer do

The primary responsibility of a digital marketer is to create and oversee solid marketing plans that are successful in increasing traffic, sales, or customers for the concerned good or service. The main people in charge of making sure that marketing initiatives are effective and dependable are digital marketers. In addition to this, depending on the type of digital marketing they provide, digital marketers are given other duties.

What Kinds of Digital Marketing Are There?

We all know that radio and television commercials make up the majority of offline digital marketing. But what about digital marketing on the internet? We frequently solely consider social media commercials and advertisements from mobile apps or games when someone mentions "online marketing." But online marketing goes beyond that. 

Content Marketing:

In this type of marketing, a marketing manager or executive is responsible for creating, editing and publishing popular and relevant content to attract and maintain a strong and well-defined clientele.

Search Engine Marketing:

 This type of marketing is done to improve the SEO and PPC (Pay-per-click) strategy for ads of any website so as to increase the ranking of that website in the search engine results page and drive in more website traffic. 

Email Marketing:

Email marketing is concerned with sending well designed commercial emails to the members of the mailing list of a website or customers of a particular business as a way of promoting their products and services and updating customers with information on every new change. Any email sent from a business to a consumer can be considered as email marketing.

Affiliate Marketing:

 In affiliate marketing, a marketing manager earns a commission every time they are able to generate sales or traffic for a product or service offered by some other business or website. This means, in affiliate marketing, the marketing manager’s earnings are directly dependent on their ability to influence potential customers.

Social Media Marketing: 

This type of marketing is usually done by organizations or people with a large social media following, generally known as influencers. In social media marketing, a digital marketer is responsible for promoting products or services or businesses through well-designed advertisements on their social media pages, paid reviews or even by letting some other business or website sponsor their content.

Mobile Marketing: 

As the name suggests, mobile marketing is done to influence a very specific clientele consisting solely of people who use mobile devices such as smartphones or tablets. Any marketing done from sending text messages to emails to social media to advertisements in mobile applications can be considered as mobile marketing. Keeping these in.

Keeping these in mind, a digital marketer or a digital marketing company can be entrusted with managing any or a few of these responsibilities based on their area of expertise