25 Essential SEO Questions Answered: A Beginner’s Guide to Boosting Your Website’s Visibility 1. What is SEO? SEO, or Search Engine Optimization, is the practice of improving a website’s visibility on search engines like Google. It involves optimizing content, structure, and backlinks to rank higher in search results, making it easier for users to find your site. 2. Why is SEO important? SEO is crucial because it helps drive organic traffic to your website. Higher rankings on search engines lead to more visibility, which increases the chances of attracting potential customers without paying for ads. 3. How do search engines work? Search engines use bots to crawl websites, index their content, and then rank them based on algorithms that consider factors like relevance, quality, and user experience. This process determines how websites appear in search results. 4. What are keywords in SEO? Keywords are the terms and phrases that users type into search engines. In SEO, you optimize ...
10 Steps to Facebook Page Marketing
One of the most obvious ways to market on Facebook is to set up a fan page for your business, your
brand, or your cause. Facebook actively promotes this feature of its website. What it doesn't tell you is the fact that Facebook has been actively modifying its algorithm to the point that you're
going to have to have very popular content for you to reach most of the people, who have expressed interest in whatever it is you're promoting.
Put simply, not all the people who liked your page will get to see your updates.
In fact, in most cases, only a small fraction of those people will get to see your
updates.
Step #1 Find your competitors on Facebook
Step #2: Get the "industry standard" look and come up with your own take
Step #3: Reverse engineer your competitors' content strategy and curate
Step #4: Pick the best performing or most popular type of content, and scale up
Step #5: Come up with your own version
Step #6: Promotions: photo tagging by your users
Step #7: Promotions: comments by your users
Step #8: Call your users to action
Step #9: Use Insights to promote your page
Step #10: Boost your most popular content
Sadly, Facebook is actively working to limit the free traffic exposure you would
get until you can prove to it that your content is really popular with your page’s
fans.
Here are the steps you should follow to market on Facebook
Step #1 Find your competitors on Facebook
The first thing that you need to do is to avoid
reinventing the wheel. You need to avoid
trying to figure things out on a completely hit
or miss basis.
Instead, reverse engineer your competitors.
Let them do your homework for you. How?
Well, find them on Facebook and learn from what they are doing.
Step #2: Get the "industry standard" look and come up with your own take
Every niche has an industry standard in
terms of social media profile, brand
appearance, and content strategy. The
sooner you understand this, the sooner
you will be poised to achieve social
media marketing success on Facebook.
The longer it takes you to learn this,
the longer you will struggle.
Understand that your niche audience has become familiar with how certain
brands or websites are positioned on social media. If they can't make heads or
tails of your social media brand, they probably would not like your page. It may
seem weird to them because it seems so far off from the "industry standard."
Your job at this step is to figure out the industry standard look, content strategy
and other elements and come up with your own take.
Step #3: Reverse engineer your competitors' content strategy and curate
Lots of business owners would post "hot content" on their social media accounts as well as their blogs.
Sadly, nine times out of ten, that content goes nowhere. People don't click on it, share it, comment,
or otherwise engage. What these publishers are doing is basically gambling their content would
resonate with their audience. Don't do that. Instead, pay attention to what your competitors are doing and look for patterns.
If you notice that your competitors keep sharing content regarding the same type of theme or topic, they may be on to something. They wouldn't waste all this time, effort and energy talking about the same stuff over and over unless, of course, it connects to their audience at some level or another and produced results.
Now, to verify this, look at how many times that piece of content got shared or liked. That should give you some sort of objective proof that this content actually resonates with your target audience members.
When you reverse engineer your competitors, you are essentially copying their strategy to reach the same eyeballs that you're trying to reach. This also applies to content curation where you take content that is published by other people, and you promote it on your social media platform.
This creates a win-win situation because you're not ripping off this content. You are copying the content’s link, including a short commentary, and allowing people to click on the link. This creates a win-win situation. The publishers of this content get traffic, you get to build credibility because you're sharing information that your target audience members would actually be interested in, and this leads to the possibility that they would like your page, Once you have built up enough page likes, you can then start sharing your own
content, which leads to direct traffic to your website.
Step #4: Pick the best performing or most popular type of content, and scale up
Post content for a few weeks. Keep publishing, and then look at the content that gets the most
engagement. Which shared materials get the most likes? The most shares? The most comments?
At some point, you're going to ignore other types of content and focus on the ones that perform the best.
For example, if you have a Facebook page on Chihuahuas and you notice that third party articles on Chihuahua houses get a lot of shares, likes and comments, you might want to eliminate most other types of content and focus on Chihuahua houses because those get the most love from your audience
Step #5: Come up with your own version
Come up with your own version of
winning content. For example, you
know that Chihuahua houses get a
lot of love and are very popular on
your page. Come up with your own
articles about that topic.
These articles, of course, drive traffic
directly to your blog or your online store. These have to be at the same level of
quality as your third-party content or better.
Pay attention to how your curated popular content talks about the topic and
adopt the same style but deliver something better.
Maybe you should offer longer information, more up to date information, or blog
posts that have multimedia elements like videos and graphics. Whatever you
need to do, come up with content that basically blows away all the other content
that you feature on your page.
Step #6: Promotions: photo tagging by your users
This is a free promotion technique. Tell your page fans that you're going to give them some sort of
digital freebie. Maybe it's a graphic badge, maybe you're going to mention their name on a post, maybe you're going to give them a free eBook or some sort of free software. Whatever the case may be, tell the people who like your page to tag their friends on photos that you are going to post.
Now, these photos, of course, must draw attention to your brand, your website, or your Facebook page. You're not just having them tag a photo. This photo has to say something. It should be promotional in nature. The more photo tags you get, the higher the chance that you will get a lot more
page likes and also clicks to your website from Facebook. The best news? You don't have to offer money. In fact, studies indicate that money offers aren't all that effective. It's much better to offer some sort of specialty graphic or digital goodie like a free book or booklet, or maybe a discount code.
Step #7: Promotions: comments by your users
Use the same rules as in Step 6, but instead of photo tagging, get your page
fans to post comments. It would also
help tremendously if the comment
includes the name of people on the
commenter's friends list.
I leave it up to you how to craft this.
But obviously, the more tags there are
in the comments, and the more engaging the comments, the more popular your
posts become.
Step #8: Call your users to action
If you have people who have already
liked your page, post occasional
reminders to them that they should
invite their friends.
This works because birds of a feather
flock together. Seriously. The main
reason why you are friends with
people in the first place is because they share roughly the same set of interests
as you.
People who share basically the same pool of interests tend to attract each other.
Take advantage of this fact by calling your page fans to action so they can invite
their friends.
Step #9: Use Insights to promote your page
A s much as possible, I would
go through Step 1 to Step 8 and
master all steps before I go
ahead with Step 9. With Step 9,
you're going to be shelling out
money to promote your page.
After a couple of months, you can use Facebook's very robust audience profiling
system called "Insights" to promote your page. You will know the right
demographic, and you will also know the right posts and content to promote.
Step #10: Boost your most popular content
Use Facebook's lookalike audience
system to find people who are not
currently fans of your page. This feature
in Facebook's ad system enables you to
reach new audiences who share roughly
the same interests as the people who
have already demonstrated an interest in
your page.
You're basically using Facebook's very powerful interest targeting system in
terms of demographics and interests to get new eyeballs to your page. This can
lead to more likes, which can lead to more readers of your content
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