Our client, an expert maths coach, offers personalised IIT-JEE, CET and BITSAT maths coaching from Hiranandani Estate, Thane, with students also in Lower Parel. Parents search very locally for tutors. We built a page for every service and locality they search, and the rankings followed within 90 days.
The challenge
Coaching is a crowded, high-trust category. Big institutes and tuition marketplaces dominate search, and a solo expert coach has little room. In July 2026 the site had 15 pages, a Domain Authority of 3 and nothing indexed on Google.
Our strategy
01
19 new location-service pages
Class 11, Class 12, 1-on-1 coaching and crash courses for Hiranandani Estate, Lower Parel, Thane, Majiwada, Naupada and Manpada.
02
Parent and student content
12 blogs on losing marks in JEE maths, dropper strategy, problem-solving speed and finding weak areas.
03
Google Business Profile
weekly posts tied to the target keywords.
04
Authority building
852 linking websites; the site now leads its local competitors on Page Authority (32) and backlinks (883).
Results at a glance (July to October 2026)
| Metric | Before | After |
|---|---|---|
| Keywords in the top 3 | 0 | 17 |
| Search impressions per month | 102 | 902 |
| Google Maps rank | #4 | #2 |
| Page Authority (highest among local competitors) | 8 | 32 |
| Indexed pages | 0 | 37 |
| Backlinks | 28 | 883 |
Top rankings (best achieved)
| Keyword | Before | After |
|---|---|---|
| Private IIT-JEE maths tutor in Majiwada | 21+ | 1 |
| Private IIT-JEE maths tutor in Naupada | 21+ | 1 |
| CET & BITSAT maths crash course, Lower Parel | 18 | 1 |
| Private IIT-JEE maths coaching, Lower Parel | 21+ | 2 |
| JEE dropper mentorship program, Lower Parel | 28 | 2 |
| Private IIT-JEE maths tutor in Manpada | 21+ | 2 |
| Private IIT-JEE maths coaching, Hiranandani Estate | 9 | 2 |
| Private IIT-JEE maths coaching in Thane | 21+ | 3 |
| Private IIT-JEE maths coaching, Hiranandani Estate | 14 | 3 |
For a coach, one new student is worth the month. Showing up first in every nearby locality is how that student finds you.