Our client, headquartered in Thane, grows, processes and exports fresh fruits and vegetables to global markets. The brand was strong offline but mostly found online by people already searching its name. We targeted US importers searching for Indian mangoes and pomegranates.
The challenge
US buyers compare Indian exporters online long before they call. In April 2026 the exporter had a Domain Authority of 26 and 142 linking websites, and most of its organic visits came from brand-name searches. On non-brand USA keywords it ranked beyond page two for 10 of 14 targets.
Our strategy
01
US-buyer content
Guides on importing Indian mangoes to the USA, Alphonso vs Kesar vs Banganapalli, packaging and shipping, and choosing a reliable supplier.
02
Product export pages
Mango, pomegranate, grapes, dragon fruit, guava, coconut and vegetables, each built around export-intent searches.
03
Informational magnets
"Top 10 mango exporting countries" became a traffic magnet that builds topical authority.
04
Authority building
Backlinks from 440 to 1,900 and linking websites from 142 to 1,200.
05
Competitor tracking
The client now leads tracked Indian exporters on Domain Authority (28 vs 5 to 11).
Results at a glance (April 2025 to March 2026)
| Metric | Before | After |
|---|---|---|
| USA keywords in the top 3 | 0 | 9 |
| Search impressions (3 months) | — | 89,400 |
| Search clicks (3 months) | — | 3,520 |
| Average search position | — | 5.9 |
| Linking websites | 142 | 1200 |
| Backlinks | 440 | 1900 |
| AI assistant referrals per month | 0 | 43 |
Top rankings (USA)
| Keyword | Before | After |
|---|---|---|
| Indian mango export to USA | 21+ | 1 |
| Importing Alphonso mangoes from India to USA | 21+ | 1 |
| Pomegranate export from India to USA | 8 | 1 |
| Best Hapus mango in USA | 21+ | 1 |
| Hapus mango supplier in USA | 21+ | 2 |
| Premium Indian mango exporters | 16 | 2 |
| Mango export from India to USA | 9 | 2 |
| Premium quality pomegranates in India | 21+ | 2 |
| Premium quality pomegranates in India | 21+ | 3 |
Export buyers shortlist suppliers on Google. This exporter now sits at the top of that shortlist for its two hero products.