Elevating Brand Visibility & B2B Orders for Squareroot’s Custom Engraving, Printing & Trophy Solutions
A complete digital strategy designed to help Squareroot attract more B2B clients, improve search visibility, and boost inquiries for their engraving, trophy, gifting, and multi-material printing services across Sharjah and Dubai.
Overview
Squareroot, based in Sharjah with 2+ years of experience, offers 3D laser engravings, acrylic/crystal/metal/sustainable trophies, corporate gifts, premium leather boxes, and high-quality printing on acrylic, ceramic, canvas, glass, metal, and wood.Their clients include corporates, event companies, educational institutions, sports clubs, government bodies, NGOs, and retailers across the UAE.
Client
Squareroot
Service
White Label SEO
Duration
6 months
Challenges
- Low online visibility for engraving, trophy, gifting, and printing services.
- Website traffic was not converting into inquiries or B2B leads.
- Not enough service-focused content to attract corporate and event buyers.
- Strong competition from established suppliers in the UAE market.
Solutions
To improve Squareroot’s visibility and lead generation, we implemented a focused digital strategy that strengthened their online presence across all service categories. We optimized their website with clear, service-specific content showcasing their expertise in custom engravings, trophies, corporate gifts, and multi-material printing. Local SEO enhancements were applied to increase visibility in Sharjah and Dubai for high-intent searches. We also improved on-page SEO, refined meta tags, and added strong CTAs to encourage inquiries. Together, these actions helped Squareroot present its capabilities more effectively and attract more qualified B2B leads.
Impact
- 27x increase in organic clicks (243 vs. 9 in the previous period)
- 42x growth in total impressions (33.4K vs. 797 previously)
- Strong improvement in average ranking, moving from position 63.1 to 46.8