Increasing B2B Inquiries for a Leading Fragrance Manufacturer
NewBarouliya wanted to boost its online presence and attract more qualified B2B clients.
Overview
A renowned fragrance manufacturer with 50+ years of expertise, NewBarouliya wanted to boost its online presence and attract more qualified B2B clients. Despite offering premium fragrances across multiple categories, the brand needed stronger visibility to reach manufacturers, exporters, and distributors across India.
Client
NewBarouliya
Service
Local SEO & Multi-City SEO
Duration
6 months
Challenges
- Low organic visibility for fragrance and B2B industry-related keywords.
- Website traffic was not converting into product inquiries or B2B leads.
- Limited content targeting product manufacturers, exporters, and distributors.
- Strong competition from established fragrance suppliers with higher search authority.
Solutions
To address these challenges, we began with in-depth keyword research to identify high-intent keywords relevant to B2B fragrance buyers, including manufacturers, exporters, and distributors. We optimized key product and category pages with clear messaging, improved metadata, and stronger CTAs to boost inquiry conversions.
A focused content strategy was developed to highlight product applications, fragrance categories, and industry use cases. Additionally, we improved technical SEO, enhanced site structure, and executed Local + Multi-City SEO campaigns to increase regional visibility. To build authority and trust, we also created informative blogs and secured relevant backlinks from niche industry platforms, strengthening overall search performance.
Impact
- 3x increase in organic clicks (595 vs. 200 in the previous period)
- Nearly 6x growth in total impressions (24.3K vs. 4.18K)
- Massive improvement in average ranking, moving from position 36.7 to 15.7