Strengthening Online Visibility & Lead Generation for Novacare’s Corrugated Packaging Solutions
How a strategic SEO, content optimization, and local visibility plan helped Novacare enhance brand presence, outperform competitors, and generate stronger B2B inquiries from Goa’s rapidly growing industrial, logistics, and e-commerce sectors.
Overview
Novacare, a well-established packaging solutions provider with over 23 years of experience, offers a complete range of corrugated boxes, die-cut boxes, self-assembly boxes, fittings & inserts, heavy-duty cartons, and warehousing services. Based in Verna Industrial Estate, Goa, the company serves e-commerce brands, pharma units, logistics firms, warehousing companies, and printing/branding agencies across Goa and surrounding regions.
Despite their strong manufacturing capability and long-standing industry reputation, Novacare needed stronger digital visibility to attract more corporate buyers and high-volume B2B clients.
Client
Novacare
Service
SEO & Local SEO
Duration
3 months
Challenges
- Limited online presence for key packaging and corrugated box–related searches in Goa.
- Service pages lacked optimized content, resulting in low search visibility and fewer inquiries.
- Strong competition from other regional packaging manufacturers with higher search authority.
- Difficulty reaching e-commerce, pharma, and logistics companies actively searching for reliable packaging partners.
Solutions
To strengthen Novacare’s digital presence and attract high-quality B2B leads, we implemented a targeted SEO and content strategy tailored to the Goa packaging market. We optimized all service pages with clear, industry-focused content showcasing Novacare’s expertise in corrugated boxes, die-cut packaging, heavy-duty cartons, and warehousing solutions. Local SEO improvements were made to boost visibility for searches in Verna, Goa, and nearby industrial zones. We also enhanced site structure, meta tags, and internal linking to improve crawlability and keyword relevance.
Impact
- Almost 3x increase in organic clicks (115 vs. 42 in the previous 3 months), showing higher engagement and stronger query relevance.
- Over 3.5x growth in impressions (3.7K vs. 1.03K), significantly boosting Novacare’s visibility across Goa.
- Improved average ranking from 17.5 to 10.8, helping Novacare appear on the first page for multiple high-intent packaging keywords.