Our client is a paediatric surgeon and paediatric urologist in Santacruz West, Mumbai, offering laparoscopic and robotic surgery for children. Parents searching for a specialist want clear answers and a doctor they can trust. We made her practice visible for both the condition and the specialist they search for.
The challenge
Mumbai's paediatric surgery searches are led by hospital chains with hundreds of pages and strong domains. In June 2026 the doctor's site had 24 pages, 4 blogs, a Domain Authority of 1 and a Business Profile that did not appear in the local top 10. Broad terms like "paediatric surgeon in Mumbai" sat beyond page two.
Our strategy
01
Condition-led pages and content
Hernia, hypospadias, pyeloplasty, bedwetting, constipation, undescended testis and choledochal cyst, each answering the questions parents ask.
02
Parent guides
19 blogs, including "When should you consult a paediatric surgeon in Mumbai?" and hernia surgery cost guides.
03
Google Business Profile:
weekly posts and a steady review programme.
04
Authority building
backlinks from 225 to 966 through healthcare-relevant articles and image placements.
Results at a glance (June to October 2026)
| Metric | Before | After |
|---|---|---|
| Google Maps rank | Not in top 10 | #3 |
| Organic sessions per month | 72 | 150 |
| Search impressions per month | 2,485 | 5,209 |
| Average search position | — | 7.2 |
| Google reviews | 9 | 25 |
| Backlinks | 225 | 966 |
Top rankings
| Keyword | Before | After |
|---|---|---|
| Paediatric hernia surgeon in Mumbai | 21+ | 2 |
| Paediatric laparoscopic & robotic surgeon in Mumbai | 21+ | 2 |
| Paediatric pyeloplasty surgery in Mumbai | 5 | 1 |
| Paediatric ureteric reimplantation surgery in Mumbai | 2 | 1 |
| Antenatal counselling in Mumbai | 4 | 3 |
| Paediatric surgeon in Mumbai | 21+ | 8 |
Specialist doctors don’t need more traffic. They need the right parent to find them at the right moment.