Our client is a RERA-registered real estate consultancy in Hiranandani Estate, Thane, handling resale, rental, new launch and NRI property deals. Within three months of starting SEO, it ranked on page one for every tracked keyword and became a top-3 Google Maps result in its neighbourhood.
The challenge
Hiranandani Estate has dozens of brokers chasing the same buyers. The agency had a 10-page website with no blog, only 4 pages indexed on Google and a Domain Authority of 1. Buyers searching for resale flats, rentals or pre-launch projects were finding competitors and aggregator portals first.
Our strategy
01
Keyword map by intent
separate targets for resale, rental, pre-launch, commercial, NRI and RERA searches, each tied to a page.
02
Micro-market expansion
location coverage for Hiranandani Estate One, West Gate, Lodha Splendora, Waghbil, Kavesar, Kasarvadavali, Owale and Bhayandar Pada.
03
Buyer-guide content
12 blogs answering real questions, from 2026 price guides to Godrej Emerald vs Hiranandani Estate comparisons.
04
Google Business Profile
weekly posts and steady review growth.
05
Authority building
946 new linking websites in four months.
Results at a glance (July to October 2026)
| Metric | Before | After |
|---|---|---|
| Keywords in the top 5 | 3 | 17 |
| Google Maps calls per month | - | 47 |
| Search impressions per month | 669 | 1,359 |
| Indexed pages | 4 | 30 |
| Linking websites | 27 | 946 |
Top rankings
| Keyword | Before | After |
|---|---|---|
| Real estate agent near me | 2 | 1 |
| Real estate agent in Godrej Emerald, Bhayandar Pada | NA | 1 |
| Pre-launch property booking agent, Hiranandani Estate | 23 | 2 |
| Resale real estate agent, Hiranandani Estate | 8 | 3 |
| Rental real estate agent, Hiranandani Estate | 6 | 3 |
| Real estate agent in WaghbilReal estate agent in Waghbil | NA | 3 |
| Real estate consultant, Hiranandani Estate | 11 | 4 |
| Property consultant, Hiranandani Estate | 9 | 4 |
For a local broker, the phone ringing is the result that matters. 47 calls a month from Google Maps alone shows local SEO doing that job.