Our client is a web design and digital marketing agency in Wagle Industrial Estate, Thane, and a sister company of UpRankSEO. We used it as our proving ground for multi-city SEO: one domain ranking across Thane's neighbourhoods, plus city landing pages in India and abroad.
The challenge
Thane has hundreds of agencies, and buyers search by neighbourhood: Hiranandani Estate, Majiwada, Kolshet, Ghodbunder Road. In mid-2025 the agency's site had a Domain Authority of 1 and 67 backlinks, with no way to rank one site for every neighbourhood.
Our strategy
01
Neighbourhood × service matrix
Web design, SEO and digital marketing pages for each Thane locality, without cannibalising each other.
02
City landing pages
Navi Mumbai, Jaipur and international cities like Calgary, Ottawa, Edmonton and Madrid, now drawing impressions on their own.
03
Comparison content
"Top web design companies in Thane" style guides that capture buyers who are shortlisting.
04
Authority building
Backlinks from 67 to 7,400; indexed pages from 183 to 1,200.
Results at a glance (April 2025 to March 2026)
| Metric | Before | After |
|---|---|---|
| Domain Authority | 1 | 38 |
| Google Maps rank | — | #1 |
| Backlinks | 67 | 7400 |
| Indexed pages | 183 | 1200 |
| Search impressions (3 months) | — | 43,500 |
| Impressions from USA and Canada (3 months) | — | 16,500 |
Top rankings
| Keyword | Before | After |
|---|---|---|
| SEO company in Vasant Vihar Thane | 21+ | 1 |
| SEO company in Kolshet Thane | 21+ | 2 |
| SEO company in Hiranandani Estate Thane | 2 | 2 |
| Web design company in Kolshet Thane | 2 | 2 |
| Web design company in Vasant Vihar Thane | 3 | 2 |
| Web design company in Majiwada Thane | 8 | 3 |
We test our playbooks on our own brand first. What works here is what we bring to clients.