Cataract and LASIK Cost Pages: How to Write Them So AI Quotes Your Hospital

Yes, a hospital can publish cataract and LASIK prices, and AI tools will quote them when the page makes the figures easy to read. The NMC’s guidelines of 6 October 2026 allow lawful disclosure of charges and packages, provided they are factual, transparent and not misleading. A page with a per-eye range, a clear note of what the figure covers and a date gives an AI tool something it can repeat.

Patients ask about cost early, usually before they book a consultation. This guide covers what a good cost page contains, what the rules keep off it, and how to test whether ChatGPT, Gemini, Claude and Grok name your hospital when someone asks about price.

Why do patients ask AI about cataract and LASIK prices first?

Cost often comes second, after “what is this treatment?” Someone who knows they need a cataract operation, or who has heard about LASIK from a friend, wants a rough figure before they spend a morning at a consultation. They type something like “how much does cataract surgery cost in Thane?” and read whatever the AI pulls together from the pages it finds.

Most hospital pages let them down. The price is hidden behind “call for a quote”, or the page promises “affordable packages” and nothing more. The AI then has no number to give, so it names the clinic that does publish one. The fix is not glamorous. Write the figures down plainly, say what they cover and keep them current.

What do cataract and LASIK prices look like in India?

Prices depend on the technology, the surgeon and the city, so no single figure fits every hospital. Two published guides give a useful starting point. Policybazaar’s cataract guide, updated on 21 July 2026, gives per-eye ranges for phacoemulsification and femtosecond laser surgery. SBI General’s LASIK guide was last updated on 10 July 2024, so it is older, and you should check it before quoting any figure from it.

Operating on both eyes roughly doubles the cost, the Policybazaar guide says. So state the per-eye figure first, and show any both-eyes figure separately.

These are general estimates from published guides, not quotes from any hospital. Your own price list should replace them, and your page should say what it covers.

How should a cost page be laid out?

Start with the per-eye range in the first two lines, so an AI tool has a figure to quote without guessing. Then say what that figure covers. Policybazaar’s guide implies the total includes the lens, the surgeon’s fee and operation theatre charges, so list those, along with any extra for a multifocal or toric lens.

Next, explain what moves the price. SBI General’s LASIK guide names the technology used, the surgeon’s experience, the clinic’s location and whether aftercare is in the package. Those four factors explain why your range has a spread, which makes the page more honest and more useful to the reader.

Finally, write the date you checked the figures and review them on a fixed schedule. An undated price looks stale even when it is right. If you run branches, each one needs its own price page, as covered in our multi-city SEO service.

Can a cost page carry an offer or a discount?

Not the way many hospitals use them. The NMC’s guidelines say that lawful disclosure of charges, packages or fees “shall be factual, transparent and not misleading”. They also bar discounts, limited-period offers, contests and coupons where these are likely to encourage unnecessary consultation, investigation or treatment. The guidelines took effect with immediate effect, so there is no grace period to plan around.

Before-and-after photos are out too. The guidelines bar publishing cases for promotional purposes, advertising surgical results and displaying “before and after” photographs. The one exception is case material used strictly for scientific or educational purposes, with anonymised patient consent. Patient consent does not change the rest: the guidelines say consent “shall not, by itself, make permissible” a promotional patient story. If your team drafts pages with AI, the guidelines bar AI-generated promotional campaigns and require any permitted AI content to carry a label saying so.

How do you describe lens options without overpromising?

Lens choice is where cost pages drift into sales copy. Describe what each option does, what it costs and which one is included in the quoted price. Policybazaar’s guide says monofocal lenses are more affordable than multifocal or toric lenses, but it gives no figures for either, so don’t invent one. If you quote an upgrade, show the extra amount with its date.

Keep the promises small. The NMC rules bar guarantees of cure or treatment outcome, and they bar comparative superiority claims. “The best lens in Thane” is out, and so is any promise that every patient will see clearly without glasses. Describe what the surgeon will check before the operation and explain recovery in plain words, so the reader knows what to expect.

Which AI tools read these pages, and what do they need?

ChatGPT, Gemini, Claude and Grok all answer cost questions from pages they can read, but each reaches the web differently. ChatGPT’s search uses OpenAI’s crawler, OAI-SearchBot, and OpenAI says sites that opt out “will not be shown in ChatGPT search answers”. Check that your robots.txt is not blocking it. OpenAI says a change can take about 24 hours to apply for search results.

Google’s AI features draw on Google Search. Google says a page must be indexed and eligible to show with a snippet, and that there are “no additional technical requirements”. You don’t need an AI file or special markup. If you add structured data for prices, it must match the visible text on the page.

Two more checks matter. Google says businesses with complete and accurate information are more likely to show up in local search results, and that reviews and positive ratings can help local ranking. In BrightLocal’s study of 800 local searches in ChatGPT, business websites made up 58% of the sources cited, mentions on other sites 27% and directories 15%. That was a US study run in November 2024, so read the split as a direction, not a current figure. If you want help with the crawler and listing checks, our AI SEO service covers them.

How do you check whether AI recommends your hospital on cost questions?

Once a month, open fresh chats in ChatGPT, Gemini, Claude and Grok and ask the questions your patients ask:

• “How much does cataract surgery cost in Thane, per eye?”
• “What does LASIK cost in Navi Mumbai, and what is included?”
• “Which eye hospital near Kalyan explains its cataract prices clearly?”
• “What is the price difference between conventional and customised LASIK?”

Note whether your hospital is named, whether the answer quotes a figure, and which pages each tool cites. If a competitor’s page gets quoted and yours does not, the gap is usually a missing figure or a missing date, and both are quick to fix. Our case studies include an eye-care centre in Bhiwandi, if you want to see the kind of work we do for hospitals. For the wider picture, read our guide on how AI tools decide which business to recommend and the eye hospital guide.

Frequently asked questions

Can a hospital publish cataract and LASIK prices online? Yes, if the figures are factual, transparent and not misleading, which is the condition the NMC’s guidelines of 6 October 2026 set for lawful disclosure of charges and packages. Keep each page to one procedure, a per-eye range and what the range covers.

Should the price be per eye or for both eyes? Per eye. Policybazaar’s guide says operating on both eyes roughly doubles the cost, so state that in the first line and show a both-eyes figure separately if you quote one.

Can we say our LASIK is the cheapest in Thane? No. Hospitals may not make comparative superiority claims or unverifiable claims, so describe your price and what it includes instead of comparing yourself with others.

Do we need pricing schema for AI tools to read our rates? Not as a requirement. Google says its AI features need no additional markup. If you use structured data, it must match the visible text on the page.

How often should we update the figures? Check them on a fixed schedule, date the page, and update it whenever fees change. The SBI General LASIK guide we cite was last updated in July 2024, so always look at the date before quoting a figure from a guide.

Will an AI tool quote a competitor’s price instead? It can, when a competitor’s page states a figure clearly and yours does not. An AI tool can only repeat what it can read, so a clear, dated figure is what makes your page the one it quotes.

Do the NMC rules apply to hospitals as well as doctors? Yes. The guidelines name hospitals and medical institutions as well as registered medical practitioners, and penalties for hospitals fall under the applicable Clinical Establishment Act or state law.

Find out what AI says about your procedure prices

We’ll ask ChatGPT, Gemini, Claude and Grok the cost questions your patients ask, show you which hospitals get named and point out the figures missing from your pages. It’s free. Request your AI visibility check.